Topic: Augmented Reality: The Future of Advertising & Media
A Three Part Masterclass presented by Emile Rademeyer, VANDAL
Description: Creative use of digital technology is transforming advertising, entertainment and human behaviour like never seen before. In a series of three innovative sessions, VANDAL’s Emile Rademeyer explores why Augmented Reality is an integral part of our future, showcasing how this new reality will not only redefine advertising, but shape human civilization as never seen before.
Executive Director, Creative Strategy & Innovation
Emile creates innovative moving image, sound, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms at VANDAL in Sydney, Australia. VANDAL combines physical and digital worlds to bridge the gap between art, advertising, digital media, content and culture. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media, creative trailblazers.
Date: 16 July 2020, Thursday
Duration: 2h 45min
Start Time: 2:30PM (GMT+8)
End Time: 5:15PM (GMT+8)
Book now, places are strictly limited.
25 jun - 8 jul
9 JUL - 16 JUL
2:30PM – 3:15PM
Part 1 – From Analogue Advertising to Augmented Reality
A great idea in advertising can change human behaviour. This introductory session explores our analogue beginnings and showcases how digital technology is used to not only sell a product or idea, but how it is redefining our world into a new augmented reality.
3:15PM – 3:30PM
3:30PM – 4:15PM
Part 2 – Digital Placemaking: Our world in Augmented Reality
‘Digital Placemaking’ is the transformation of our physical world into augmented reality. Creatives of the future won’t be restricted to deploy advertising, entertainment, art, culture and commerce to a specific medium like a television screen, smartphone or magazine, but be able to use any physical space as a platform for digital overlay.
4:15PM – 4:30PM
4:30PM – 5:15PM
Part 3 – Your Future in Augmented Reality
What will our future look like? How will we respond to the change? What is the future of advertising, entertainment, media, art and culture? Get ready for the bombshell. Your future will be in Augmented Reality.
Questions? Email firstname.lastname@example.org