Having been the founder of a highly awarded creative & design agency and worked for 15 years as a Creative Director, Richard now spends much of his time writing and speaking about the creative process, inspiring people (and brands) to have better ideas.
His workshops are a unique blend of practical activities, inspirational lectures and illuminating curios curated from a lifetime of creativity. Richard has run creative workshops all over the world: for Eurosport in Paris; Sky, ITV & Turner in the UK; Fox, E! and A&E in the US and SVT in Sweden. He believes that creativity is, after love, the most value attribute we human beings possess.
Session: Upside Down and Inside Out – Counterintuitive Creativity
When it comes to making creative work, most people tend to behave in very similar ways. Which is fine if you’re OK with being good. But if you want to make great work then sometimes then you have to turn the rule book upside down and inside out.
In this entertaining and provocative talk, Richard Holman, expert on the creative process and sometime iconoclast, proposes a counterintuitive creative manifesto which celebrates weakness, destruction, bad ideas and the fact that nobody knows anything.