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Charlie Mawer

Executive Creative Director
Red Bee

Bio

Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.

Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards and a BAFTA nomination. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD. He co-authored the TV Brand Builders, the definitive guide to global best practice in television design and regularly leads conference sessions on the topics of branding, design and creative communications.

 

Session: Where Next for Promos?

A provocative look at why promo campaigns in 2020 still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically. This stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.

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