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Rob Middleton

Rob Middleton
Creative Director, Astro

In the world of promotions and marketing, Rob’s been pretending he knows what he’s talking about for something like three decades now. Holy crap that’s a long time to get away it. But, it’s now one of those things that has gone on for so long, everyone’s afraid to just question why. So just humour him and nod your head once in a while if he corners you in a bar. He’s mostly harmless. He’ll probably just tell you he’s trained more Rocket Award winners than you can count on two hands and that the teams he’s proudly created all across Asia consistently break new ground in this industry each and every day. Oh, and he’ll probably also go on about how his proud he is of his present team in Malaysia. And then he’ll leave you alone.

Session: Anatomy of a Winner (World Gold)

Here’s a showcase of the best of the best of the, you know. But while we’re going to show you tons of spots to get your brain asking yourself questions like ‘who has that budget?’, ‘must be nice to have a boss that lets you do stuff like that’ and ‘what? how long did they have to make that?’…we’re also going to break them down a little bit and see what little bit extra the winners had to take home the shiny stuff. You’ll get some insight into what’s driving promos in different parts of the planet, and what they’re doing to keep their viewers on their platforms…all while raising the bar. And maybe, just maybe, you’ll have some extra ammo to get your bosses to loosen the leash a little bit.