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Past Webinars

Topic: Exceptionally Asia Series – Philippines
Date: Thursday, 13th August 2020, 5:30PM (GMT+8)

Description:

Join us as we feature some of the most creative works in Asia countries that emerged over the period of enforced self-isolation and social distancing. We will also look at how each country has evolved to meet the new challenges from a global economy disrupted by a pandemic.
In this webisode, we look at the country that is one of the largest archipelagos in the world, Philippines.

Speakers:

 

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Topic: ReInventing News for Young India
Date: Thursday, 6th August 2020, 5:30PM (GMT+8)

Description:

The rules of news consumption are not the same.  Driving the online appetite for news are India’s millennials -a mobile-savvy, young audience that are more serious than ever about disinformation, fake news and propaganda. As part of the Promax Asia Creative Playbook –– we welcome Faye D’Souza, independent journalist and Ritu Kapur, Co-Founder Quint  to deep- dive into the innovations necessary  to keep India’s youth  engaged.  How are journalists overcoming challenges and creating compelling news stories as the COVID-19 crisis continues? As former TV Channel Executives, both Faye and Ritu take us through their gradual but definite shift to online news and what it takes to stay true to their journalism and still be successful at building a solid community online.

While Quint  has looked at story telling through a smooth blend of video, audio, graphics and text, offering a modern, sharp take on the world, Faye has built a stellar 500 K Instagram following by reinventing news through her very popular “News that Should be Headlines” and “Good News Tonight”-both targeting Young India.

The webinar will be moderated by Richa Arora, Co-Founder, Metapixel Studios and Ex-Group Head, Promotions and Marketing, NDTV Network.

Speakers:

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Topic: Craig Black – Design, Lettering & Typography

Description:

Craig Black is a Scottish born graphic designer, lettering artist and typographer.

Having spent the first few years of his career in leading design agencies gaining experience in print to motion and everything in-between, he currently runs his own design studio in Glasgow and London, United Kingdom.

Known for his bespoke and innovative typographic illustrations, visual identities, packaging and installations. His strengths lie in his ability to cross disciplines without the effects of a fixed personal style. This versatility has meant he’s been lucky enough to work on a varied mix of projects with local and international clients of all business backgrounds.

His work has been celebrated and published internationally by Computer Arts, Creative Review and IdN Magazine — in addition to regular features by online media.

Join the witty Brief Doctor himself, Tim Hughes as he looks at the source of inspiration and creative process behind the brilliant artist, and the journey that led him to where he is today.

Speakers:


Craig Black
Designer, Lettering Artist, Typographer

Tim Hughes (Host)
Founder, The Brief Doctor

 

Time: Thursday, July 30, 2020, 5:30PM (GMT+8)

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Topic: Exceptionally Asia Series – Malaysia
Date: Thursday, July 23, 2020, 5:30PM (GMT+8)

Description:

Join us as we feature some of the most creative works in Asia countries that emerged over the period of enforced self-isolation and social distancing. We will also look at how each country has evolved to meet the new challenges from a global economy disrupted by a pandemic.

On our first webisode, we look at a country of diversified culture and cuisine, ancient rainforests and bustling cities that is Malaysia.

Speakers:

 

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Topic: A Marketing Health Check: Future Proof Your Audiences & Revenues
Date: July 9, 2020, 5:30PM (GMT+8)

Description:

This free interactive webinar, from JWM, will help you to assess the health of your promotional strategy and its current ability to fulfil your business and marketing goals, not only for 2020 but to ensure you are also focusing on future success.

This webinar will introduce a series of simple, but powerful exercises that help you to get a clear picture of your current strengths and gaps in your TV marketing strategy, whether linear, VOD or both. We will help you identify what you need to adjust in your promotional strategy to super serve your audiences & help to drive revenues in both the short & long term.

The ultimate aim of this webinar is to provide a framework that enables you to clearly identify how you may want to evolve your promotional strategy to ensure your future proof your audiences & revenues in a disruptive landscape.

WHO is this aimed at:
Senior stakeholders and decision makers in the promotional process, particularly those that are deciding what is promoted.
Most likely to be Heads of Marketing, On Air & Promotion.
May also be useful to Heads of Creative & Programming in some organisations where these teams are more active in content marketing.

Speakers:

 

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Topic: The Disruption Opportunity
Time: July 2, 2020, 5:30PM (GMT+8)

Description: India is a very diverse country with not just distinct content preferences but also contrasted lifestyle, media consumption habits, and above all budgets and value propositions. It has been noted that the current, deeply unfortunate and unprecedented, crisis has led to visible and positive outcomes for the OTT Streaming platforms, while there continues to be a debate on what all will hold up and what will slip by when the markets return to normalcy. Data recorded in this period also seems to have limited ability to forecast growth for the future, while the data from the pre-covid period may not be of as much utility. Further, the response of the market and different stakeholders in this business has been contrasted, perhaps leading to new business models. And, in all this the state owned Doordarshan became the No.1 channel for some weeks, highlighting the market complexity. Therefore, while it looks all-positive for OTT industry, the job of the programming executives must have become ever more complicated. Learn all these through the session and get up-to-speed on how the finest platforms of the country realised, reacted and re-purposed their teams, budgets and strategies to manage this massive disruption and demonstrated their value.

Speakers:


Rajiv Bakshi (Moderator)
CEO, Reliance Big Synergy

Aparna Acharekar
Programming Head, ZEE5 India

Gourav Rakshit
COO, Viacom18 Digital Ventures

Saugata Mukherjee
Head of Original Content, SonyLIV
.

 

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Topic:The Art & Science of Human-Centric Storytelling
Date: June 18, 2020, 5:30PM (GMT+8)

Description: The long period of self-isolation and social distancing brought on by the pandemic has made us acutely aware of our innate desire and need for rich human-to-human connections. Join Senior Editor Ananya Dasgupta and her guests from some of the biggest media & creative brands as they take a look at innovations that facilitate a more human-centric approach to storytelling.

Speakers:

 

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Topic: The Future of Creativity… In Augmented Reality

Description: Creativity is more important than ever before, but it’s not easy to be creative under the physical confines we currently face. Augmented Reality allows us to connect with people, increase engagement and enhance human emotion now more than ever. Showcasing impressive examples and case studies, this session demonstrates how augmented reality alters human behaviour and will shape the future of creativity as never seen before.

Speaker:

Emile Rademeyer
Executive Director, Creative Strategy & Innovation
VANDAL
Emile creates innovative moving image, sound, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms at VANDAL in Sydney, Australia. VANDAL combines physical and digital worlds to bridge the gap between art, advertising, digital media, content and culture. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media, creative trailblazers.

Time: June 11, 2020, 5:30PM (GMT+8)

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Topic: Covid & Creativity
Date: June 4, 2020, 5:30PM (GMT+8)

Description: In this exclusive round-table webinar, Promax industry leaders discuss how Covid is affecting them, their teams and their creativity. Well, hear what they are doing to stay creative in these unprecedented times.

Speakers:

Tim Hughes (Host)
Founder, The Brief Doctor


Craig Black
Designer, Lettering Artist, Typographer

Dan Aldridge
Senior Creative Director, Warner Media

Joe Goddard
Director Asia Pacific, James & Wilkinson Media

Lisa Frederickson
Creative Director

Pauline Russell
Creative Director, The Brief Doctor

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Topic: Marketing in the Age of Covid
Date: May 28, 2020, 5:30PM (GMT+8)

Description: In this unprecedented time of global pandemic how do you sell without seeming insensitive? Join The Brief Doctor’s Tim Hughes for a short journey of empathetic communications. Learn how a softer approach to messaging can reap rewards, and how starting a conversation with your audience can build fans and advocates.

Speaker:

Tim Hughes
Founder, The Brief Doctor
Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.

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