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Conference Co-Chairs

“Hello, it’s time for our annual event where we come together to celebrate and reflect on our works. With water threatening to flood our world, are we ready to surf the new wave, or will we be drowning in the deep? Hear from the experienced, discuss among ourselves over a few drinks, and enjoy that addictive hype when creative minds all gather in one place. Even if you don’t really care about that wave, just come and celebrate the power of us, together.”


Fion is Head of Content for FOX+, FOX Networks’ Group latest on demand product. In her role, Fion oversees the team to develop content strategies for all Southeast Asia regions, implement product launches across Asia Pacific and leads content curation, operations and the development of promotions.

Fion has nearly two decades’ of experience in Asia’s media industry.  In 2000 she joined – what was then STAR TV – in Hong Kong as a producer and has since held leadership positions across numerous departments. Fion has always been an integral member of the leadership and operations team overseeing a number of key milestones, including: setting up the creative team following the merger between STAR TV and FOX International Channels in 2009; launching the FOX Sports Asia network in 2012 and its recent region-and-network-wide rebrand to FOX Sports, FOX Sports 2 and FOX Sports 3 and launching 14 channels of all different genres across the network over the course of her tenure.


It’s PromaxBDA Asia, y’all! It’s a chance to get out of your editing suites or graphic workstations, throw away that thinking hat and just sit back to absorb ideas and best practices from around the world. It’s like a school reunion, really. Where else can a bunch of creative people meet up with old friends over lunch or dinner and meet new friends over a pint of beer? If it’s your first time to PromaxBDA Asia, welcome, for you are in good company. While some of us will need to ride the crest of industry change, you, on the other hand, are The New Wave.”


Calvin Bong started his TV career, working as an Assistant Producer in a production house. At that time, his boss said, “You can write, you can shoot and you can edit. You’re an all-rounder. You’ll need to find something you can specialise in!”

And he did.

Spending 18 years of his career honing those 3 essential skillsets as an On-Air Producer, Calvin had won numerous awards and led award winning creative teams in various OAP departments, both in Singapore and Hong Kong.

In his current role as Associate Director, On-Air Promotions for Singtel TV, Calvin is in charge of the creative strategy and promotions for Singtel TV’s home grown channels, mio Stadium, mio Sports, Jia Le Channel, VODs, Singtel TV GO and CAST app.