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Judging Criteria

Judging of all materials submitted is conducted by promotion, marketing and design professionals from our industry.

Judges retain the right to disqualify entries at their discretion. This includes entries that do not have a completed Marketing Objective/Creative Strategy, are not entered in the correct categories, or that do not confirm to the technical specifications.

The judges consider two criteria:
1. Overall Creativity
2. Message Effectiveness

A Marketing Objective/Creative Strategy is a statement of your goals, mission or challenge, results expected and achieved, or the creative brief; it is not a description of the piece.

Based on the final score, awards may or may not be awarded in some categories. This is at the discretion of the awards committee.

We want you to have the best possible chance of winning, so please read the category descriptions and entry requirements carefully. Your online entry information must be complete.

TRANSLATION: Due to the international composition of our judging panel, we must request that all non-English language entries provide English translation/subtitles for judging purposes, this includes all videos and printed materials.

Judges will abstain from voting on any work for which they or their companies have been involved.