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DAY ONE – CONFERENCE

28 November 2019, Thursday

*Programme is subject to change. Updated as of 31 Oct 2019.

Hourly Schedule

Masterclass and Sessions

9:00AM - 5:00PM
Registration
9:45AM - 10:50AM
Marketing Masterclass - The Top 5 Surprises & Lessons to Be Learned From Marketing OTT Services Around the World
Speakers:
Adam Cunningham
10:50AM - 11:10AM
Networking Tea Break
11:10AM - 12:10PM
Masterclass Continue...
12:10PM - 12:20PM
Conference Co-Chairs Welcome Speech
Venue: Chamber
Speakers:
Calvin Bong, Roberto G. Labayen
12:20PM - 1:10PM
Session: Animate Your World!
Venue: Chamber
Speakers:
Michael Morgan
1:10PM - 2:10PM
Lunch
2:20PM - 3:10PM
Session: Creative Companionship
Venue: Chamber
Speakers:
Wade Jeffree & Leta Sobierajski
3:10PM - 4:00PM
Session: Media & Entertainment Needs & Behaviour Across Generations
Venue: Chamber
Speakers:
James Redden
3:10PM - 4:00PM
Promo Masterclass: Make a Plan, Work the Plan, Kick Ass, Repeat (Part 1/2)
Venue: Play Den
Speakers:
Pauline Russell
4:00PM - 4:30PM
Coffee Break Sponsored by BDA Creative
4:40PM - 5:20PM
Session: South Korea Beyond K-pop
Venue: Chamber
Speakers:
James Suh
4:40PM - 5:20PM
Promo Masterclass: Make a Plan, Work the Plan, Kick Ass, Repeat (Part 2/2)
Venue: Play Den
Speakers:
Pauline Russell
5:30PM - 6:10PM
Session: Fail Better
Venue: Chamber
Speakers:
Steve Brouwers.
Adam Cunningham
Adam Cunningham
Chief Digital Officer of Allied
Calvin Bong
Calvin Bong
Associate Director, On-Air Promotions for Singtel TV
Calvin Bong started his TV career, working as an Assistant Producer in a production house. At that time, his boss said, “You can write, you can shoot and you can edit. You’re an all-rounder. You’ll need to find something you can specialise in!”. And he did. Spending 18 years of his career honing those 3 essential skillsets as an On-Air Producer, Calvin had won numerous awards and led award winning creative teams in various OAP departments, both in Singapore and Hong Kong. In his current role as Associate Director, On-Air Promotions for Singtel TV, Calvin is in charge of the creative strategy and promotions for Singtel TV’s home grown channels, mio Stadium, mio Sports, Jia Le Channel, VODs, Singtel TV GO and CAST app.
Roberto G. Labayen
Roberto G. Labayen
Head for Integrated Creative Communication Management, ABS-CBN Corporation
Robert Labayen is Vice President at ABS-CBN Corporation, the Philippines’ leading multi-media network. As Head of Creative Communication Management (CCM), he is in charge of promoting the company’s image, programs and advocacies. Their works have become part of the Filipino way of life. He was honored by the Creative Guild of the Philippines with a prestigious Lifetime Achievement Award while his Division (CCM) has won World Gold from Promax and The New York Festivals.
Michael Morgan
Michael Morgan
Animator
Logical Mind, Emotional Heart, Intuitive Gut. Set Sail, Navigate and let your Truth be your compass. This is a talk on My Truth as I journey in the world of Animation and visual Storytelling. Living from a place where creativity and imagination drives my choices in life.
Wade Jeffree & Leta Sobierajski
Wade Jeffree & Leta Sobierajski
Co-Founders of Wade and Leta
Our talk is about Creative Companionship. We live and work together—our lives are intertwined, and through that we have learned to be completely truthful and honest with one another regardless of whether it is in intimacy or professionalism. Our relationship began as a personal project which we named Complements, exploring the universal strangeness of love. After unexpected success, we made the decision to start a studio together which faces the trials and tribulations of never being able to emotionally detach.
James Redden
James Redden
Managing Director of 2CV Asia
We have an abundance of media and entertainment options available – when we read, play, watch or listen we are satisfying different needs (e.g. entertainment, connection, relaxation), depending on the context. We conducted research in Singapore, the US and UK to understand the most important needs media and entertainment satisfies, as well as the activities and brands that best serve these needs. The result is an understanding of what drives media and entertainment behaviour across three generations – gen X, millennials and gen Z.
Pauline Russell
Pauline Russell
Creative Director of The Brief Doctor
Stressed out, feeling reactionary, wasting precious time and resources, working hard and getting nowhere fast? Then this masterclass may just change your life. Meet Pauline Russell, the Brief Doctor: a global expert in creative brand strategy. She’ll take you on a deep dive into the planning process in this two-hour, hands-on, and totally interactive workshop. Find out how to get the best out of yourself, your team, and your station. Unlock the power of three simple questions, Who, What, and Why. Learn how to manage expectations, get buy-in from internal and external clients, handle insane feedback, and set the foundation for truly awesome creative that will not only surpass your marketing objectives, but will also bring home Promax Gold. Warning: this masterclass may cause serious harm to conventional wisdom.
James Suh
James Suh
Creative Director of DDB Korea
The session will take an in-depth look at Korean market trends and consumer insights. Through this lens the session will explore how marketing and advertisements connect emotionally with local consumers to deliver impactful campaigns that resonate with this fickle consumer group. Moreover, the session will uncover creative strategies and share know-how used to launch successful “creative adaptation” campaigns in South Korean and other South East Asian markets.
Steve Brouwers.
Steve Brouwers.
Creative Director of SBS Belgium
TV is dead, TV is shit, so let’s make it good shit. Experiment, have a message, investigate, be stupid, be noticed, be angry, remain calm, shock, and always do your best and keep laughing (even at yourself).

Date

Nov 28 2019
Expired!

Time

All Day

More Info

Our Speakers

Location

The Arts House
Singapore
Promax Asia 2019

Organizer

Promax Asia 2019
Our Speakers

Description

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