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Awards

Promax Asia Awards 2019
Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Image
01
Best In-House Station Image
Any on-air promo created in-house that portrays the programming range, quality or brand image of a channel, platform or service.
Single entry
1
90 secs
Image
02
Best Out-of-House Station Image
Any on-air promo created out-of-house that portrays the programming range, quality or brand image of a channel, platform or service.
Single entry
1
90 secs
Image
03
Best Themed Campaign
A group of thematically-related spots promoting a programme, series of programmes, episode, live events, stunt, season's line up or film.
Campaign entry
Min 3, Max 5
90 secs each
Genre-Specific
04
Best Movie Promo
Any video-based promo created to promote a film, series of films or made for TV movie. (Entries cannot be for titles which are currently in theatrical release).
Single entry
1
90 secs
Genre-Specific
05
Best Drama Promo
Any video-based promo created to promote drama programmes or miniseries.
Single entry
1
90 secs
Genre-Specific
06
Best Sports Promo
Any video-based promo created to promote sports programmes or sports event.
Single entry
1
90 secs
Genre-Specific
07
Best Children's Promo
Any video-based promo created to promote children's programmes.
Single entry
1
90 secs
Genre-Specific
08
Best Entertainment Promo
REVISED
Any video-based promo created to promote entertainment, talk show, comedy, variety programme, game/quiz show, leisure or lifestyle programmes (Excludes competition-based reality show).
Single entry
1
90 secs
Genre-Specific
09
Best Reality Promo
Any video-based promo created to promote reality television programme or series (includes competition-based reality show).
Single entry
1
90 secs
Genre-Specific
10
Best Documentary or Factual Entertainment Promo
Any video-based promo created to promote documentary or factual entertainment programmes, including news satire relating to factual events or issues.
Single entry
1
90 secs
Genre-Specific
11
Best Holiday / Seasonal Promo
Any video-based promo created to promote holiday/seasonal channel or programmes (up to three related spots and compiled as one video).
Single entry
1
90 secs in total
Genre-Specific
12
Best News / Current Affairs Promo
Any video-based promo created to promote news or current affairs programmes.
Single entry
1
90 secs
Genre-Specific
13
Best Special Event Promo
Any video-based promo created to promote special event including telethons, charities, roadshows, contests, anniversaries, special, etc. Excluding public service announcements. (Up to three related spots and compiled as one video).
Single entry
1
120 secs in total
Themed
14
Funniest Spot
Any video-based promo created to promote a programme, channel, platform or service that demonstrates an effective use of humour to deliver its message.
Single entry
1
90 secs
Themed
15
Something for Nothing
A simple but effective video-based promo that demonstrates creative excellence and strong communication while produced inexpensively. (We don't ask for a budget breakdown, but ask you to respect the spirit of this award and keep it cheap and creative.) Do mention in the marketing objectives any in-house resources.
Single entry
1
90 secs
Themed
16
Best Promo Not Using Programme Footage
Any video-based promo not using original programme footage. Entries will be disqualified if found to contain any programme footage.
Single entry
1
90 secs
Themed
17
Best Promo Using Only Programme Footage
Any ‘clip-based’ video promo using only programme footage (may contain elements from channel package or promo graphics package). No specially shot footage, complex design or compositing allowed.
Single entry
1
90 secs
Themed
18
Best Interstitial / Sneak Peeks
Any on-air material produced in connection with the channel or programme brand designed specifically to bridge gaps between programming.
Single entry
1
3 mins
Themed
19
Best Online / VOD Service Promo
Any individual on-air promotion for an online player or VOD service.
Single entry
1
90 secs
Themed
20
Best Programme Campaign
NEW
Any campaign which was produced for a single programme of any genre.
Campaign entry
Min 2, Max 5
180 secs in total and/ or 2MB
Craft
21
Best Sound Design
Any promo that demonstrates creative use and effective use of sound using non-compositional element (music library, sound effects, and/or voice talent) to achieve desired effect.
Single entry
1
90 secs
Craft
22
Best Script
Any video-based promo or radio commercial produced for a programme, channel, platform or service that demonstrates excellence in creative writing.
Single entry
1
90 secs
Craft
23
Best Editing
Any video-based promo created for a programme, channel, platform or service that demonstrates excellence in the field of editing.
Single entry
1
90 secs
Adsales Marketing Interactive
24
Best Interactive Promo
Any promo produced that has an interactive ‘call for action’ element. Example. SMS, “Vote Now” campaigns, contest trailers.
Single entry
1
90 secs
Adsales Marketing Interactive
25
Best Marketing Video / Sizzle Reel / Sneak Peeks Presentation
Any non-broadcast video-based promotion produced for a programme, platform, channel or VOD service.
Single entry
1
3 mins
Adsales Marketing Interactive
26
Best Integrated Marketing Campaign
Any integrated marketing campaign (any genre) produced for a channel or programme that uses multi-platform with at least 3 forms of media. Examples: on-air, off-air, radio, print, website, outdoor, sms. – Do NOT submit collateral material. Campaign entry.
Min 3, Max 5
90 secs each and/or pdf (2MB each)
Adsales Marketing Interactive
27
Best Public Service Announcement
Any video-based promo designed to promote awareness of public service issues, social action or community service announcements made for television broadcast.
Single entry
1
90 secs
Adsales Marketing Interactive
28
Best Use of Digital
The most creative, innovative and effective use of digital including apps or social media to support a programme, platform, channel campaign or service online or on-air. Entries to be submitted as a demonstration reel.
Single entry
1
3 mins
Adsales Marketing Interactive
29
Best Viral Promo or Video
Any on-air promo or video for a programme, platform, channel or service with the most potential of going viral on the web and on social media.
Single entry
1
90 secs
Adsales Marketing Interactive
30
Best Long Form Brand Image
A long-format video-based content material or webisode created to promote the brand image of a network, channel, station, or content platform to viewers.              
Single entry
1
Between 3 mins and 5 mins
Adsales Marketing Interactive
31
Best Promo Video on Social Media
A single video-based promo that is first released on social media such as Snapchat, Facebook, Twitter, Instagram, YouTube etc. to effectively promote a network, channel, station, platform, programme or series. Single entry
1
3 mins
Adsales Marketing Interactive
32
Best Sponsor / Brand Integration Spot(s)
Any single or group of thematically-related video-based spot(s) that integrate a sponsor/consumer brand with a network, channel, programme, VOD service or content brand.
Campaign entry
Min 1, Max 3
90 secs each
Adsales Marketing Interactive
33
Most Outstanding Marketing Initiative
Any example of an innovative and effective marketing initiative promoting a programme, channel, platform or VOD service.
Campaign entry
Min 1, Max 5
90 secs each and/or 2MB pdf each
Adsales Marketing Interactive
34
Partnership Sponsorship Campaign
NEW
Consisting of at least two parts of the following. Promo, ID, bumper, consumer spot, Play On/Offs, billboards or integrated TVC that affectively uses brand or show IP in partnership with a sponsor to generate revenue for a platform.
Campaign entry.
Min 2, Max 5
180 secs in total and/ or 2MB
Broadcast Design
35
Best Outdoor or Print Ad
Any outdoor poster/billboard, electronic signage, building/bus side ads, print or press advertising for any programme, VOD platform, channel or service. Submission on PDF format and to be uploaded.
Single entry
1
pdf (2MB) or video (30 secs)
Broadcast Design
36
Best Print Campaign
Visual excellence in any printed material. Submissions on PDF format and to be uploaded.
Campaign entry
Min 2, Max 5
pdf (2MB each)
Broadcast Design
37
Best Use of Design
Any single video-based promotion that demonstrates excellence in the craft of design (can include minimal programme clips and/or origination).
Single entry
1
90 secs
Broadcast Design
38
Best Branding Design
Best branding design for a TV show, channel, platform or VOD service. Submissions should illustrate a total on-air or on-platform package look and feel (eg. Graphics, Bumpers, Packshots, Idents, Billboards etc).
Campaign entry
Min 2, Max 5
90 secs each OR a total of 3 mins
Broadcast Design
39
Best Ident Design
Any graphic presentation, which brands a channel, platform or its programmes on television or VOD service. (Up to 3 related examples and compiled as one video.)
Single entry
1
90 secs in total
Broadcast Design
40
Best Programme Title Sequence
Best title or opening sequence for a programme.
Single entry
1
90 secs
Broadcast Design
41
Best Animation
Visual excellence in any promo using animation (cell, claymation, 2D, 3D etc)
Single entry
1
90 secs
Broadcast Design
42
Best Sting
Any on-air device or elements, which brands a programme, series or themed strand.
Example: corner bug, idents, lower-3rd banner. (Up to 3 related elements and compiled as one video)
Single entry
1
30 secs in total
Broadcast Design
43
Best Original Logo Design
Any original logo design for a promo, channel, programme, stunt or VOD service.
Single entry
1
60 secs
Speciality
44
The Joanne Lim's Rocket Award
Designed to recognise the outstanding work of an individual with less than 2 years of professional experience. This individual may be employed by a company or be a freelancer. Enter yourself, or if there is someone that you know who deserves this award, nominate him or her. The winner will receive a Gold Muse and a free conference pass to the 2019 ASIA PromaxBDA Conference. A CV and up to 3 examples in promotion should be submitted.
No Fee to Enter
Single entry
1 CV and max 3
180 secs in total
Specialty
45
Best Work Never Seen
NEW
Any promotional material which was produced for a channel, platform or VOD service but was never seen. Please indicate in the marketing objective field the reason why it was not used.
No Fee to Enter
Single entry
1
90 secs or 2MB pdf
Specialty
46
Best Campaign Never Seen
NEW
Any campaign which was produced for a channel, platform or VOD service but was never seen. Please indicate in the marketing objective field the reason why it was not used.
No Fee to Enter
Campaign entry.
Min 2, Max 5
180 secs in total and/ or 2MB
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