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Awards

List of award categories
Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Ad sales Marketing Interactive
33
BEST PUBLIC SERVICE ANNOUNCEMENT
A single video-based promo for promoting awareness of public service issues, social action or community service announcements including COVID-19 related. Must be produced or commissioned by a broadcast channel, service or platform.

Single Entry.
one
120 sec
Ad sales Marketing Interactive
34
BEST MARKETING VIDEO/SIZZLE REEL/ SNEAK PEEKS PRESENTATION
Any non-broadcast video-based promotion produced for a programme, platform, channel or VOD service.

Single entry.
one
180 sec
Ad sales Marketing Interactive
35
BEST USE OF DIGITAL
The most creative, innovative and effective use of digital including website, apps or social media to support a programme, platform, channel campaign or service online or on-air. Entries to be submitted as a demonstration reel.

Single entry.
one
180 sec
Ad sales Marketing Interactive
36
BEST PROMO VIDEO ON SOCIAL MEDIA
A single video-based promo that is FIRST released on social media such as Snapchat, Facebook, Twitter, Instagram, YouTube etc. to effectively promote a network, channel, station, platform, programme or series.

Single entry.
one
180 sec
Ad sales Marketing Interactive
37
BEST INTEGRATED MARKETING CAMPAIGN
Any integrated marketing campaign (any genre) produced for a channel or programme that uses multi-platform with at least 3 forms of media. Examples: on-air, off-air, online, radio, print, website, outdoor, sms.

Campaign entry.
minimum 3 maximum 5
120 sec or 2MB pdf each
Ad sales Marketing Interactive
38
MOST OUTSTANDING MARKETING INITIATIVE
Any example of an innovative and effective marketing initiative promoting a programme, channel, platform or VOD service.

Campaign entry.
minimum 1 maximum 5
120 sec or 2MB pdf each
Ad sales Marketing Interactive
39
BEST SPONSORSHIP / BRAND PARTNERSHIP
Previously Best Sponsorship Integration . Demonstrating innovative and creative partnership integration or a sponsorship campaign with a strong creative effect and success. Can include sponsorship bumpers, branded content, examples of product integration. No reels. Please comp up to 10 elements together with an explanatory caption, if needed, between each item.

Campaign entry.
one
180 sec
Ad sales Marketing Interactive
40
BEST LONG FORM PROMOTIONAL CONTENT
A long-form video-based promotion designed to effectively promote a brand or programme and/or organically embed a consumer brand into a content promotional message, creating a compelling and synergistic story. All platforms are accepted.

Campaign entry.
one
between 2 and 10 mins
Ad sales Marketing Interactive
41
BEST PROMO FOR A STREAMING SERVICE
Any promo designed specifically to promote an online streaming service. E.g. website, VOD, OTT, streaming service.

Single entry.
one
120 sec
Ad sales Marketing Interactive
42
USE OF CELEBRITY/INFLUENCER/TALENT USING SOCIAL MEDIA
NEW
Integration of a celebrity, influencer or talent (local or international) as part of a social media campaign. Entries will be judged based on how the talent is leveraged to promote any programme or series of programmes in any category (drama, comedy, holiday, PSA, sport etc.). Video only. Minimum 1, maximum 3, related items per entry.

Campaign entry.
minimum 1 maximum 3
270 sec in total
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