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Adam Cunningham

Adam Cunningham
Chief Digital Officer, Allied Global Marketing

Starting his entertainment career in talent representation, Adam bootstrapped his own digital agency, 87AM, out of his New York City studio at the peak of the economic crisis. The agency grew rapidly, and in 2011 was acquired by Allied Global Marketing, the leading entertainment, culture and lifestyle marketing agency. Since then, Adam has led all of Allied’s digital capabilities and was named Chief Digital Officer in 2016. In his time at Allied, Adam has built world-class teams covering digital media, influencers, social, creative and tech development and has worked with major media companies to develop proprietary technology and data systems. Most recently, Adam has been a leading force in the shift of studios and networks to direct-to-consumer marketing via OTT apps, driving customer acquisition and retention metrics that have been up to 85% better than industry averages for a number of high-profile clients. Based in Allied’s office in London, he is successfully leading the company’s expansion into international markets, currently doing services such as media, creative, data in over 50 countries globally.

Marketing Masterclass: The Top 5 Surprises & Lessons to be Learned from Marketing OTT Services Around the World

In this two part Marketing Masterclass, Adam will be walking audiences through real-world case studies across not only some of the globe’s largest media companies, but the fastest growing boutique and niche media companies to hit the market recently. The first session will cover the top 5 surprises and lessons from marketing OTT streaming services in over 80 countries in the past year with real-world examples of ways to plan and avoid common mistakes and pitfalls. In the second session, he’ll be walking the audience through 5 predictions for the year ahead and ways to plan for it. The session will cover real-world data and plans across customer acquisition and retention, creative, data and technology from the frontlines for entertainment’s shift to a direct to consumer business.