Kevin has helped spearhead Troika’s Entertain Change approach to branding and marketing for the entertainment industry. He has lead creative, production and strategy teams at some of the most prolific creative agencies in the industry, with clients that span five continents and every major broadcast, cable and streaming network in the US as well as sports teams and leagues, eSports, tech, and brick and mortar companies. His love of entertainment is only outweighed by his love of Texas BBQ, which is what you’ll usually find him doing when not at work.
Session: Bringing the Brand Experience to Life
When you don¹t have a product that customers can walk into a store and buy off a shelf, you have to lead the way with brand experience, starting with a deep understanding of the consumer and finding opportunities to engage them with a blend of head and heart. We’ll take a look at how global consumer brands are doing this, and what lessons we can take into the entertainment world.