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Kellie Brown

Head of Production, Social
Foxtel

Bio

Kellie has worked in Social and Digital Media locally and abroad for over 8 years spending the last five as Foxtel’s self-proclaimed Social Media Kween!

Kellie spearheads Social Production across the Foxtel platform, launching some of the biggest TV shows in the world in the Australian market including Game of Thrones, Big Little Lies and The Walking Dead and amplifying Foxtel’s award-winning local productions such as Wentworth, Picnic At Hanging Rock, A Place To Call Home and The Kettering Incident across the digital and social landscape earning numerous industry awards and even bagging a Cannes Lion for Outstanding Innovation – Emerging Platforms.

Love it or be slightly disturbed by it, Kellie is #EXTRA in every sense of the word – You’ll hear her before you see her but as a born storyteller this is what gives her an edge in being able to connect audiences with content in a meaningful way.

If it’s not on Facey or Insta… it never happened!


Social Media Masterclass: #ProSocial – A Promo and Social Love Story

#ProSocial: Pretty sure I just created a word and possibly a new hashtag but as a creative and passionate storyteller, this is a love story that even Taylor Swift would sing about!

In this re-invention of television and content creation, audiences want to consume content when they want, how they want and where they want.

In order to feed this demand and break through the everyday onslaught of content clutter to connect with audiences in a meaningful way… we need enormous budgets! OR we could embrace ProSocial.

During this 2-hour masterclass, I will share the ups and downs of this love story by sharing examples and real data (no exaggerated numbers here!) on how as a couple, if we communicate and respect each other’s creative hearts we truly are a match made in heaven.

Key takeaways:

• Unpacking social: the speed of the feed

• The three wise pillars of social content: On-the-go, lean forward and lean back

• Thumb-stopping creative: How to pass the 3-second audition for social cut-through

• No more us and them: A holistic approach to content creation and why it works.

Register for Masterclass here

 
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