Currently serving as the Business Director / Partner of GRVTY Media. Johnathan loves meeting content creators and entrepreneurs in the digital media and tech space.
Johnathan wants to create more reality content and is credited with creating and/or producing shows like After Hours (Unzippedtv), Are You Cleverer Than A Typical Singaporean (CPF Board), Babe of All Trades (Yan Kay Kay) and AIA Vitality Weekly Challenge (Fun Edition) among others.
Panel Session: Watch Me!
Moderated By: Abhishek Rao
Joined By: Harvinth Skin & Saffron Sharpe
The way we watch has come a long way (cliché alert)! The democratization of content, disrupted viewing patterns, content is marketing, authenticity, creators – these buzzwords flood our lives and aren’t merely trends. We talk about content as promos; yes, promotion is not what it used to be, but neither is content! The conversation now about how to convey a message to our target audience, is often the same as how to create content for them.
But what do we know?! Instead, we’ll have a chat with some independent, exciting, creative millennial content creators. They have found their own space in a world that at once belongs to no one, and everyone. Get a peek into how these creators started, their approach to short form, how they make creative decisions, follow trends and find new ones, and shape a voice that makes a connect with young people.