Janine Stein is Editorial Director for ContentAsia’s information platforms, including print, multimedia and online and mobile. Janine has covered the Asian television and media business since 1989, and has worked for, among others, The Hollywood Reporter (U.S.), the South China Morning Post/Television & Entertainment Times (Hong Kong), Cable & Satellite Asia, Television Business International (TBI, U.K.) and Electronic Media (U.S.). Prior to 1989, she covered the African television industry for five years. Among other roles, she was TV Editor for an English-language national daily and a correspondent for industry magazine Southern Screen & Stage out of Johannesburg.
Panel Session: Upskill, Reskill, Roadkill: What Broadcast Brands Need Now In The Short-Form Content Skills Department
Moderated by: Janine Stein
Joined by: Fion Yeo, Senior Vice President, Head of Content, FOX+ , FOX Networks Group Asia
Rob Middleton, Creative Director, Astro
Vishal Dembla, Vice President & General Manager (HKG & SEA), Turner Broadcasting Sales Southeast Asia, Inc
Major networks are reacting more boldly to changes in consumer video viewing behaviour, exploring different short-form content creation options, experimenting with social media models outside of the traditional distribution environment and shifting the focus of in-house creative teams. As the digital migration continues, promo creators have had to reinvent how they think in order to step up to and deliver on new demands. This panel looks at the dramatic changes required by the new environment, how media brands are managing the shift and what’s on their wish lists for 2019.