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Fion Yeo

Senior Vice President, Head of Content, FOX+
FOX Networks Group Asia

Bio

Fion is Head of Content for FOX+, FOX Networks’ Group latest on demand product. In her role, Fion oversees the team to develop content strategies for all Southeast Asia regions, implement product launches across Asia Pacific and leads content curation, operations and the development of promotions.

Fion has nearly two decades’ of experience in Asia’s media industry. In 2000 she joined – what was then STAR TV – in Hong Kong as a producer and has since held leadership positions across numerous departments. Fion has always been an integral member of the leadership and operations team overseeing a number of key milestones, including: setting up the creative team following the merger between STAR TV and FOX International Channels in 2009; launching the FOX Sports Asia network in 2012 and its recent region-and-network-wide rebrand to FOX Sports, FOX Sports 2 and FOX Sports 3 and launching 14 channels of all different genres across the network over the course of her tenure.


Panel Session: Upskill, Reskill, Roadkill: What Broadcast Brands Need Now In The Short-Form Content Skills Department

Moderated by: Janine Stein
Joined by: Rob Middleton, Creative Director, Astro
Vishal Dembla, Vice President & General Manager (HKG & SEA), Turner Broadcasting Sales Southeast Asia, Inc

Major networks are reacting more boldly to changes in consumer video viewing behaviour, exploring different short-form content creation options, experimenting with social media models outside of the traditional distribution environment and shifting the focus of in-house creative teams. As the digital migration continues, promo creators have had to reinvent how they think in order to step up to and deliver on new demands. This panel looks at the dramatic changes required by the new environment, how media brands are managing the shift and what’s on their wish lists for 2019.

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