Emile Rademeyer is Creative Director at VANDAL in Sydney, Australia. He excels in innovative creative for entertainment platforms, advertising, augmented reality, art, experiential and digital placemaking projects.
With a passion to bridge the gap between art, digital media, content and culture, Emile ensures VANDAL is focused on creating the most innovative moving image and sound for digital media of all types. He further oversees curation of the VANDAL Art Gallery in Redfern.
Emile’s work regularly features in local and international awards, festivals and publications including TEDxSydney, shots, Creative Review, The One Show, Cannes, Clio and AWARD. He’s a frequent guest, keynote speaker and jury member at creative events around the globe. Highly motivated with excellent communication skills, his recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media creative directors.
Session: The Future of Advertising is Digital Placemaking
A great idea in advertising can change human behaviour. Creative use of digital technology can do the same and much more. In this innovative session, Emile Rademeyer explores why the future of advertising is an augmented reality.
Advertising has traditionally been one-way communication. Not anymore. The future of advertising is not only to communicate products or ideas, but to digitally transform entire environments with a new kind of augmented reality.
Digital Placemaking allows us to connect with consumers, increase engagement and enhance human emotion like never before. Showcasing an impressive regional case study, this session demonstrates how Digital Placemaking alters human behaviour and will shape the future of advertising as never seen before.