Since the start of Ed’s career, his interests and passions have lied between ideation, execution and culture. With an extremely diverse portfolio of clients ranging from UNHCR to Karl Lagerfeld, Ed always puts human value at the core of his process. He believes that everyone is born creative, that kids should be allowed to sit in Congress, and that verbal language will soon be replaced by emojis.
Session: Everything You’ve Been Told About Social Media is Probably Wrong, So…
Ben and Ed are going to throw out the social bathwater, the baby, set fire to your bathtub and repaint your bathroom. We’ll expose the myths about social and over the course of 45 minutes, show you the importance of a culture of risk-taking, experimentation and meaningful audience understanding in creating a unique and effective social presence.