Part creative, part strategist, Ben’s worked in digital and social brand development since before you’d even heard of Facebook. He has refined his anarchic, bottom-up approach to communications through more than a decade working on global, content-lead brands.
Session: Everything You’ve Been Told About Social Media is Probably Wrong, So…
Ben and Ed are going to throw out the social bathwater, the baby, set fire to your bathtub and repaint your bathroom. We’ll expose the myths about social and over the course of 45 minutes, show you the importance of a culture of risk-taking, experimentation and meaningful audience understanding in creating a unique and effective social presence.