Andrew Lo

A+E Networks Asia
Digital Content Head, Programming & Production

Heading A+E Networks Asia’s newly established Digital Content team, Andrew oversees all creative output, including original short-form content for digital and social media platforms.

Based at A+E Networks’ office in Singapore and reporting to Deputy Managing Director Prem Kamath, Andrew is also charged with leading on-air promotion for the company’s entire portfolio of broadcast channels including HISTORY™, Lifetime™, FYI™, Crime+Investigation™ and H2™ across Asia.

Andrew joined from Viacom International Media Networks where he served for over a decade. He was most recently in charge of MTV, Comedy Central and Paramount Movie Channel’s branding, on air promotion, marketing assets, digital and social strategy across Asia. He drove the creative output of the three networks and led the creative teams and processes in the region.

Prior to that, Andrew held key management and creative roles including Head of MTV Brand in Southeast Asia; Creative Director at MTV Networks Asia; Art Director at MTV International in London; as well as Head of Creative and On Air at MTV China in Beijing. He started out freelancing for MTV Taiwan and Channel[V].

Andrew and his teams have won over a hundred regional, pan-regional, and international awards in TV creative and design such as the Art Director’s Club Awards, CASBAA, Apollo Awards, as well as Promax/BDA Asia, Europe and World. He was featured by broadcast trade publication ContentAsia in its “Creative Top 20” story on shaping and driving channel creative marketing and promotions in the region. Andrew was also the Awards Chair for Promax/BDA Asia Awards 2015.

Andrew holds a MFA degree in Film Direction from Art Center College of Design in Los Angeles, California.

Session(s):

PANEL SESSION: RE/FOCUS: THE PIVOT FROM PROMOS TO CONTENT
As broadcasters reshape their relationship with consumers, the industry shift is filtering down to promo creators. This panel looks at the evolving role of creative teams as they too pivot to face a universe that is shifting towards engaging audiences in vastly different ways. What does the shift look like? How is it impacting traditional brands tackling demands of the digital environment? Where are the resources coming from to satisfy voracious social media platforms?

Moderated by Janine Stein
Panellists - Andrew Lo, Carl Zuzarte and Marco Bresciani

Sponsors

  • Gold Sponsors
  • Creative Partner
  • Silver Sponsors
  • Bronze Sponsors
  • Official Media Partner