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Marketing Masterclass

Adam Cunningham
Chief Digital Officer
Allied Global Marketing

Marketing Masterclass

In this two part Marketing Masterclass, Adam will be walking audiences through real-world case studies across not only some of the globe’s largest media companies, but the fastest growing boutique and niche media companies to hit the market recently. The first session will cover the top 5 surprises and lessons from marketing OTT streaming services in over 80 countries in the past year with real-world examples of ways to plan and avoid common mistakes and pitfalls. In the second session, he’ll be walking the audience through 5 predictions for the year ahead and ways to plan for it. The session will cover real-world data and plans across customer acquisition and retention, creative, data and technology from the frontlines for entertainment’s shift to a direct to consumer business.


Promo Masterclass

Pauline Russell
Creative Director
The Brief Doctor

Promo Masterclass: Make a Plan, Work the Plan, Kick Ass, Repeat

Stressed out, feeling reactionary, wasting precious time and resources, working hard and getting nowhere fast? Then this masterclass may just change your life. Meet Pauline Russell, Creative Director of The Brief Doctor: a global expert in creative brand strategy. She’ll take you on a deep dive into the planning process in this two-hour, hands-on, and totally interactive workshop. Find out how to get the best out of yourself, your team, and your station. Unlock the power of three simple questions, Who, What, and Why. Learn how to manage expectations, get buy-in from internal and external clients, handle insane feedback, and set the foundation for truly awesome creative that will not only surpass your marketing objectives, but will also bring home Promax Gold. Warning: this masterclass may cause serious harm to conventional wisdom.


Social Media Masterclass

Kellie Brown
Head of Production, Social

Social Media Masterclass: #ProSocial – A Promo and Social Love Story

#ProSocial: Pretty sure I just created a word and possibly a new hashtag but as a creative and passionate storyteller, this is a love story that even Taylor Swift would sing about!

In this re-invention of television and content creation, audiences want to consume content when they want, how they want and where they want. In order to feed this demand and break through the everyday onslaught of content clutter to connect with audiences in a meaningful way… we need enormous budgets! OR we could embrace ProSocial. During this 2-hour masterclass, I will share the ups and downs of this love story by sharing examples and real data (no exaggerated numbers here!) on how as a couple, if we communicate and respect each other’s creative hearts we truly are a match made in heaven.

Key takeaways:

• Unpacking social: the speed of the feed

• The three wise pillars of social content: On-the-go, lean forward and lean back

• Thumb-stopping creative: How to pass the 3-second audition for social cut-through

• No more us and them: A holistic approach to content creation and why it works.