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MORNING MASTERCLASSES

28 November 2019, Thursday

Masterclasses are free for 2019 Promax Asia Conference registered delegates.

Tickets to a Masterclass may be purchased separately. There are 2 Morning Masterclass to choose from – Marketing or Social Media.

Promax Member: S$230 each
Non-Member: S$270 each

– You will get access to a Masterclass Workshop, Promax Asia Conference Opening Keynote Session & Networking Lunch. Schedule below.

Hourly Schedule

Masterclasses - Marketing, Promo and Social Media

9:00AM - 11:00AM
Registration
9:45AM - 10:50AM
Marketing Masterclass - The Top 5 Surprises & Lessons to Be Learned From Marketing OTT Services Around the World
Speakers:
Adam Cunningham
9:45AM - 10:50AM
Social Media Masterclass - #ProSocial – A Promo and Social Love Story
Speakers:
Kellie Brown
10:50AM - 11:10AM
Networking Tea Break
11:10AM - 12:10PM
Masterclasses Continue...

Sessions

12:10PM - 12:20PM
Conference Co-Chairs Welcome Speech
Venue: Chamber
Speakers:
Calvin Bong, Roberto G. Labayen
12:20PM - 1:10PM
Session: Animate Your World!
Venue: Chamber
Speakers:
Michael Morgan
1:10PM - 2:10PM
Networking Lunch
Adam Cunningham
Adam Cunningham
Chief Digital Officer of Allied
Kellie Brown
Kellie Brown
Head of Production, Social of Foxtel
#ProSocial: Pretty sure I just created a word and possibly a new hashtag but as a creative and passionate storyteller, this is a love story that even Taylor Swift would sing about! In this re-invention of television and content creation, audiences want to consume content when they want, how they want and where they want. In order to feed this demand and break through the everyday onslaught of content clutter to connect with audiences in a meaningful way… we need enormous budgets! OR we could embrace ProSocial. During this 2-hour masterclass, I will share the ups and downs of this love story by sharing examples and real data (no exaggerated numbers here!) on how as a couple, if we communicate and respect each other’s creative hearts we truly are a match made in heaven.
Calvin Bong
Calvin Bong
Associate Director, On-Air Promotions for Singtel TV
Calvin Bong started his TV career, working as an Assistant Producer in a production house. At that time, his boss said, “You can write, you can shoot and you can edit. You’re an all-rounder. You’ll need to find something you can specialise in!”. And he did. Spending 18 years of his career honing those 3 essential skillsets as an On-Air Producer, Calvin had won numerous awards and led award winning creative teams in various OAP departments, both in Singapore and Hong Kong. In his current role as Associate Director, On-Air Promotions for Singtel TV, Calvin is in charge of the creative strategy and promotions for Singtel TV’s home grown channels, mio Stadium, mio Sports, Jia Le Channel, VODs, Singtel TV GO and CAST app.
Roberto G. Labayen
Roberto G. Labayen
Head for Integrated Creative Communication Management, ABS-CBN Corporation
Robert Labayen is Vice President at ABS-CBN Corporation, the Philippines’ leading multi-media network. As Head of Creative Communication Management (CCM), he is in charge of promoting the company’s image, programs and advocacies. Their works have become part of the Filipino way of life. He was honored by the Creative Guild of the Philippines with a prestigious Lifetime Achievement Award while his Division (CCM) has won World Gold from Promax and The New York Festivals.
Michael Morgan
Michael Morgan
Animator
Logical Mind, Emotional Heart, Intuitive Gut. Set Sail, Navigate and let your Truth be your compass. This is a talk on My Truth as I journey in the world of Animation and visual Storytelling. Living from a place where creativity and imagination drives my choices in life.

Date

Nov 28 2019

Time

All of the day

More Info

Our Speakers

Location

The Arts House
Singapore

Organizer

Promax Asia
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