Coming from a background of Art History, Marketing, Public Relations and Marketing Communications, Du Da Sheng leads Singtel’s Digital Home Branding and Segment Marketing team. He is responsible for the development of brand identity, marketing strategy, and promotions for services such as mio TV, fibre broadband, among others. In his previous roles, he was responsible for the visual identities and promo campaigns for the highly successful Football Channel, Eureka Learning channel, SuperSports and popular cable Chinese entertainment channels, Variety Vision Drama and E City.

He has garnered numerous top awards at international competitions like PromaxBDA, New York Festivals, Asian Television Creative and Technical Awards, Apollo Awards, Golden Drum and Phoenix Awards. Passionate about the industry, he has also served as both judge and conference chair for, among others, PromaxBDA and Asian Television Technical Awards.