Christopher B Spencer
Executive Vice President, Creative Services
HBO
Chris Spencer is the Executive Vice President of Creative Services for HBO and is based in New York City. He oversees interstitial programming for the seven HBO and eight Cinemax networks as well as content creation for HBO.com, HBO OnDemand, HBO Home Video and the recently launched streaming services, HBO and Max Go. He is a graduate of New York University.
Session:
HOW TO CONNECT TO YOUR AUDIENCE
As HBO approaches its 40th year, the question arises: how do we keep it fresh and how do we stay connected to our audience? In a platform-and-broadcast-cluttered entertainment universe, the competition for eyeballs is more glaring than ever. How does HBO maintain its position and its passion despite the changing business environment? Explore the HBO brand, creative team strategies and promotional content that keeps America’s premium pay network at the forefront of the entertainment industry.