Closing Date: 7 September 2010
A late fee will be imposed for all submission from 8 September 2010 till 13 September 2010.
Online submission will close on 13 September 2010.
Material to arrive in the Singapore office by 16 September, no later than 6PM.

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PROMAX CATEGORIES

AS01. BEST IN HOUSE STATION IMAGE
Any on-air promo created in-house that portrays the programming range, quality or brand image of a channel, platform or service.
Maximum duration = 90 seconds. Single entry.

AS02. BEST OUT-OF-HOUSE STATION IMAGE
Any on-air promo created out-of-house that portrays the programming range, quality or brand image of a channel, platform or service.
Maximum duration = 90 seconds. Single entry.

AS03. BEST MOVIE PROMO
Any on-air promo produced for movies
Maximum duration = 90 seconds. Single entry.

AS04. BEST MOVIE CAMPAIGN
Any on-air campaign produced for movies.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS05. BEST DRAMA PROMO
Any on-air promo produced for drama programmes.
Maximum duration = 90 seconds. Single entry.

AS06. BEST DRAMA CAMPAIGN
Any on-air campaign for drama programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS07. BEST SPORTS PROMO
Any on-air promo produced for sports programmes.
Maximum duration = 90 seconds. Single entry.

AS08. BEST SPORTS CAMPAIGN
Any on-air campaign for sports programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS09. BEST CHILDREN'S PROGRAMME PROMO
Any on-air promo produced for children's programmes.
Maximum duration = 90 seconds. Single entry.

AS10. BEST CHILDREN'S PROGRAMME CAMPAIGN
Any on-air campaign for children's programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS11. BEST COMEDY PROMO
Any on-air promo produced for comedy programmes.
Maximum duration = 90 seconds. Single entry.

AS12. BEST COMEDY CAMPAIGN
Any on-air campaign for comedy programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign category.

AS13. BEST ENTERTAINMENT/VARIETY PROMO
Any on-air promo for entertainment/variety programmes.
Maximum duration = 90 seconds. Single entry.

AS14. BEST ENTERTAINMENT/VARIETY CAMPAIGN
Any on-air campaign for entertainment/variety programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS15. BEST REALITY PROMO
Any on-air promo produced for reality programmes.
Maximum duration = 90 seconds. Single entry.

AS16. BEST REALITY CAMPAIGN
Any on-air campaign for reality programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS17. BEST DOCUMENTARY PROMO
Any on-air promo produced for documentary programmes.
Maximum duration = 90 seconds. Single entry.

AS18. BEST DOCUMENTARY CAMPAIGN
Any on-air campaign for documentary programmes.
Up to 5 spots (minimum 2). Maximum duration = 90 seconds each. Campaign entry.

AS19. BEST HOLIDAY/SEASONAL PROMO
Any on-air promo for holiday/seasonal channel or programmes.
Up to 3 spots. Maximum duration = 90 seconds each. Single entry.

AS20. BEST LEISURE & LIFESTYLE PROMO
Any on-air promo for leisure or lifestyle programmes or season including daytime, makeover, how to, cookery, travel, shopping, or fashion programmes.
Maximum duration = 90 seconds. Single entry.

AS21. BEST NEWS/CURRENT AFFAIRS PROMO
Any on-air promo produced for news or current affairs programmes.
Maximum duration = 90 seconds. Single entry.

AS22. BEST SPECIAL EVENT PROMO
Any on-air promo for a special event including telethons, charities, roadshows, contests, anniversaries, special, etc. EXCLUDING public service announcements.
Up to 3 spots. Maximum duration = 90 seconds each. Single entry.

AS23. BEST SOUND DESIGN
Any promo that demonstrates creative use and effective use of sound using non-compositional element (music library, sound effects, and/or voice talent) to achieve desired effect.
Maximum duration = 90 seconds. Single entry.

AS24. BEST SCRIPT
Any on-air promo or radio commercial produced for a programme, channel, platform or service that demonstrates excellence in creative writing.
Maximum duration = 90 seconds. Single entry.

AS25. BEST EDITING
Any on-air promo produced for a programme, channel, platform or service which demonstrates excellence in the field of editing.
Maximum duration = 90 seconds. Single entry.

AS26. BEST INTERSTITIAL
Any interstitial for programme or series.
Maximum duration = 2 minutes. Single entry.

AS27. BEST INTERACTIVE PROMO
Any promo produced that has an interactive ‘call for action’ element.
Example. SMS, “Vote Now” campaigns, contest trailers.
Maximum duration = 90 seconds. Single entry.

AS28. BEST SALES & MARKETING PRESENTATION
Any non-broadcast video promotion produced for a programme, platform, channel or service.
Maximum duration = 3 minutes. Single entry.

AS29. BEST INTEGRATED MARKETING CAMPAIGN
Any integrated marketing campaign (any genre) for a channel or programme that uses multi-platform with at least 3 forms of media. Examples: on-air, off-air, radio, print, website, outdoor, sms. Up to 5 related items (minimum 3) – please do not submit collateral material.
Maximum duration = 90 seconds each. Campaign entry.

AS30. BEST PUBLIC SERVICE ANNOUNCEMENT
Any promo designed to promote awareness of public service issues, social action or community service announcements made for television broadcast.
Maximum duration = 90 seconds. Single entry.

AS31. FUNNIEST SPOT
Any on-air promo produced for a programme, channel, platform or service, which demonstrates an effective use of humour to deliver the intended message.
Maximum duration = 90 seconds. Single entry.

AS32. SOMETHING FOR NOTHING
A simple but effective television promo produced inexpensively (equivalent to or less than USD100 with not more than 40-man-hours). No special effects/3D animation allowed.
Maximum duration = 90 seconds. Single entry.

AS33. BEST PROMO NOT USING PROGRAMME FOOTAGE
Any promo not using original programme footage. Entries will be disqualified if found to contain any programme footage.
Maximum duration = 90 seconds. Single entry.

AS34. BEST BRAND-INTEGRATION PROMO
Any on-air promo produced for a programme that integrates with the brand of a sponsor(s).
Maximum duration = 90 seconds. Single entry.
 

BDA CATEGORIES

AS35. BEST ON-AIR CHANNEL BRANDING
Any on-air branding for a channel, platform or service.
Maximum duration = 90 seconds each. Up to 5 related examples (minimum 2). Campaign entry.

AS36. BEST ON-AIR IDENT
Any graphic presentation, which brands a channel or its programmes on Television.
Maximum duration = 30 seconds. Up to 3 related examples. Single entry.

AS37. BEST PROGRAMME TITLE SEQUENCE
Best title or opening sequence for a programme.
Maximum duration = 90 seconds. Single entry.

AS38. BEST ANIMATION
Visual excellence in any promo using animation (cell, claymation, 2D, 3D etc)
Maximum duration = 90 seconds. Single entry.

AS39. BEST STING
Any on-air device or elements, which brands a programme, series or themed strand.
Example: corner bug, idents, lower-3rd banner.
Up to 3 related elements. Maximum duration = 10 seconds each. Single entry.

AS40. BEST ORIGINAL LOGO DESIGN
Show the use of the logo in programme intros, title sequences and/or bumpers.
Maximum duration = 60 seconds. Single entry.

AS41. BEST WEBSITE DESIGN
Any website designed in or out-of-house for a TV channel/programme, platform.
Submit LIVE URL. Single entry.

AS42. BEST PRINT AD
Print or press advertising for any programme, platform, channel or service for trade. Submission on PDF format and to be uploaded.
Single entry.

AS43. BEST PRINT CAMPAIGN
Visual excellence in any printed material.
Up to 5 items (minimum 2). Submissions on PDF format and to be uploaded. Campaign entry.

AS44. BEST COLLATERAL MATERIAL
Any promotional items for a programme, platform, channel or service (i.e. merchandise, specialty items, toys or apparel). Actual premium/collateral/item must be submitted.
Up to 3 related submissions. Single entry.

OTHER CATEGORY

AS45. ROCKET AWARD
Designed to recognise the outstanding work of a promo producer with less than 2 years of professional experience. This individual may be employed by a company or be a freelancer. Enter yourself, or if there is someone that you know who deserves this award, nominate him or her. The winner will receive a Gold Muse and a free conference pass to the 2011 ASIA Promax/BDA Conference. A CV and up to 3 examples in promotion should be submitted. Total maximum duration: 3 minutes. Single entry.

In the event that any individual category attracts fewer than 1O entries the organiser reserves the right to withdraw that category. In this event the participating companies will receive a credit towards future entry fees. No cash refund will be given.