Brian Tolleson & Linda Powledge
Creative Director & Director of Business Development
BARK BARK
Brian Tolleson is BARK BARKʼs Creative Director, Executive Producer and Founding Partner. Brian has been a VP of Creative and Marketing, and Creative Director, as well as an Executive Producer at various networks at MTV Networks in NYC, part of media giant Viacom. He has created over 100 hours of television for the MTVN group of networks (including essential creative and strategy for Nickelodeon, Nick Jr.,CBS, CBS News and Logo). Previous to MTVN, BT ran Naked Eye Films, a branding and production company serving clients such as Kraft, General Mills, Warner Brothers, Cartoon Network, CNN, Nick and WWF.
Brian and his work have been honored by Promax, BDA, AIGA, and numerous film festivals and industry organizations. He also serves on the Board, as a current National Director, Chair of The Governance Committee, and the President of the SE Region, for the Association of Independent Commercial Producers, the industryʼs largest trade organization, and on the Leadership Board of Contribute2America, a non-profit dedicated to delivering services and support to homeless Americans, especially homeless veterans.
Linda Powledge is an industry veteran of 20 years in the network television, commercial advertising and interactive agency world and brings a unique blend of strategic and artistic experience to her role as Director of Business Development for BARK BARK. Linda began a relationship with BARK BARK as their US Sales Rep through her boutique repping firm LP Reps. Bark Bark shared a place on her roster with some of the industryʼs other top design and production companies including Bl:nd, Spontaneous, Filmtecknarna, Pogo Pictures and Primal Screen. Prior to her role in sales and marketing, Linda acted as Executive Producer for Freestyle Collective NYC, a collaborative design + production studio recognized for its creative advertising, promotion and branding solutions, as well as the iconic ad agency JWT New York.
Linda gained considerable knowledge in brand strategies working as a Senior Interactive Art Director on such accounts as Coca-Cola, Virgin, Bell South and WebMD. After the internet bust Linda transitioned her talent for graphic design to animation by opening Blender Studio, an Atlanta based design boutique specializing in broadcast initiatives. Under her direction, Blender Studio garnered some of the most highly rated and trafficked promotional campaigns for such networks as Nickelodeon, NickJr, ESPN, and WETV.
Session:
THE BEST OF CO-BRANDED
We will take a look at the best work created in 2010 and 2011 on US Domestic Broadcast and Cable in integrated (advertiser sponsored) on-air and interactive campaigns. Using examples from networks such as USA Network, TLC, Fox, NBC, History Channel, and MTV to name a few, we will explore innovative approaches (social networking components, interesting use of airtime, interesting use of series talent) by watching various campaigns and digging into the advertiser briefs which were successfully answered by these spots. The goal will be to share inspiration for the rapidly evolving Asian marketʼs implementation of brand integration from the best-of-the-best in the US, a market which has spent the last 5 years pioneering this innovative ad sales genre.