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Awards

PromaxBDA Asia Awards 2018
Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Promax
01
Best In-House Station Image
Any on-air promo created in-house that portrays the programming range, quality or brand image of a channel, platform or service.
Single entry
1
90 secs
Promax
02
Best Out-of-House Station Image
Any on-air promo created out-of-house that portrays the programming range, quality or brand image of a channel, platform or service.
Single entry
1
90 secs
Promax
03
Best Themed Campaign
A group of thematically-related spots promoting a programme, series of programmes, episode, live events, stunt, season's line up or film.
Campaign entry
Min 3, Max 5
90 secs each
Promax
04
Best Movie Promo
Any video-based promo created to promote a film, series of films or made for TV movie. (Entries cannot be for titles which are currently in theatrical release).
Single entry
1
90 secs
Promax
05
Best Movie Campaign
Any video-based promo campaign created to promote a film, series of films or made for TV movie. (Entries cannot be for titles which are currently in theatrical release).
Campaign entry
Min 2, Max 5
90 secs each
Promax
06
Best Drama Promo
Any video-based promo created to promote drama programmes or miniseries.
Single entry
1
90 secs
Promax
07
Best Drama Campaign
Any video-based promo campaign created to promote drama programmes or miniseries.
Campaign entry
Min 2, Max 5
90 secs each
Promax
08
Best Sports Promo
Any video-based promo created to promote sports programmes or sports event.
Single entry
1
90 secs
Promax
09
Best Sports Campaign
Any video-based promo campaign created to promote sports programmes or sports event.
Campaign entry
Min 2, Max 5
90 secs each
Promax
10
Best Children's Promo
Any video-based promo created to promote children's programmes.
Single entry
1
90 secs
Promax
11
Best Children's Campaign
Any video-based promo campaign created to promote children's programmes.
Campaign entry
Min 2, Max 5
90 secs each
Promax
12
Best Entertainment Promo
Any video-based promo created to promote entertainment, talk show, comedy, variety programme or game/quiz show (excludes competition-based reality show).
Single entry
1
90 secs
Promax
13
Best Entertainment Campaign
Any video-based promo campaign created to promote entertainment, talk show, comedy, variety programme or game/quiz show (excludes competition-based reality show).
Campaign entry
Min 2, Max 5
90 secs each
Promax
14
Best Reality Promo
Any video-based promo created to promote reality television programme or series (includes competition-based reality show).
Single entry
1
90 secs
Promax
15
Best Reality Campaign
Any video-based promo campaign created to promote reality television programme or series (includes competition-based reality show).
Campaign entry
Min 2, Max 5
90 secs each
Promax
16
Best Documentary or Factual Entertainment Promo
REVISED
Any video-based promo created to promote documentary or factual entertainment programmes, including news satire relating to factual events or issues.
Single entry
1
90 secs
Promax
17
Best Holiday/ Seasonal Promo
Any video-based promo created to promote holiday/seasonal channel or programmes (up to three related spots and compiled as one video).
Single entry
1
90 secs in total
Promax
18
Best Leisure & Lifestyle Promo
Any video-based promo created to promote leisure or lifestyle programmes or season including daytime, makeover, how to, cookery, travel, shopping or fashion programmes.
Single entry
1
90 secs
Promax
19
Best News/ Current Affairs Promo
Any video-based promo created to promote news or current affairs programmes.
Single entry
1
90 secs
Promax
20
Best Special Event Promo
Any video-based promo created to promote special event including telethons, charities, roadshows, contests, anniversaries, special, etc. Excluding public service announcements. (Up to three related spots and compiled as one video).
Single entry
1
120 secs in total
Promax
21
Funniest Spot
Any video-based promo created to promote a programme, channel, platform or service that demonstrates an effective use of humour to deliver its message.
Single entry
1
90 secs
Promax
22
Something for Nothing
A simple but effective video-based promo that demonstrates creative excellence and strong communication while produced inexpensively. (We don't ask for a budget breakdown, but ask you to respect the spirit of this award and keep it cheap and creative.) Do mention in the marketing objectives any in-house resources.
Single entry
1
90 secs
Promax
23
Best Promo Not Using Programme Footage
Any video-based promo not using original programme footage. Entries will be disqualified if found to contain any programme footage.
Single entry
1
90 secs
Promax
24
Best Promo Using Only Programme Footage
Any ‘clip-based’ video promo using only programme footage (may contain elements from channel package or promo graphics package). No specially shot footage, complex design or compositing allowed.
Single entry
1
90 secs
Promax
25
Best Interstitial/ Sneak Peeks
Any on-air material produced in connection with the channel or programme brand designed specifically to bridge gaps between programming.
Single entry
1
3 mins
Promax
26
Best Sound Design
Any promo that demonstrates creative use and effective use of sound using non-compositional element (music library, sound effects, and/or voice talent) to achieve desired effect.
Single entry
1
90 secs
Promax
27
Best Script
Any video-based promo or radio commercial produced for a programme, channel, platform or service that demonstrates excellence in creative writing.
Single entry
1
90 secs
Promax
28
Best Editing
Any video-based promo created for a programme, channel, platform or service that demonstrates excellence in the field of editing.
Single entry
1
90 secs
Promax
29
Best Interactive Promo
Any promo produced that has an interactive ‘call for action’ element. Example. SMS, “Vote Now” campaigns, contest trailers.
Single entry
1
90 secs
Promax
30
Best Marketing Video/ Sizzle Reel/ Sneak Peeks Presentation
Any non-broadcast video-based promotion produced for a programme, platform, channel or VOD service.
Single entry
1
3 mins
Promax
31
Best Integrated Marketing Campaign
Any integrated marketing campaign (any genre) produced for a channel or programme that uses multi-platform with at least 3 forms of media. Examples: on-air, off-air, radio, print, website, outdoor, sms. – Do NOT submit collateral material. Campaign entry.
1
90 secs
Promax
32
Best Public Service Announcement
Any video-based promo designed to promote awareness of public service issues, social action or community service announcements made for television broadcast.
Single entry
1
90 secs
Promax
33
Best Use of Digital
The most creative, innovative and effective use of digital including apps or social media to support a programme, platform, channel campaign or service online or on-air. Entries to be submitted as a demonstration reel.
Single entry
1
3 mins
Promax
34
Best Viral Promo or Video
Any on-air promo or video for a programme, platform, channel or service with the most potential of going viral on the web and on social media.
Single entry
1
90 secs
Promax
35
Best Branded Content Promo
A single video-based promo designed to effectively embed a consumer brand into a content promotional message, creating a compelling and synergistic story.                   
Single entry
1
Between 2 mins and 8 mins
Promax
36
Best Promo Video on Social Media
A single video-based promo that is first released on social media such as Snapchat, Facebook, Twitter, Instagram, YouTube etc. to effectively promote a network, channel, station, platform, programme or series. Single entry
1
3 mins
Promax
37
Best Sponsor/ Brand Integration Spot(s)
Any single or group of thematically-related video-based spot(s) that integrate a sponsor/consumer brand with a network, channel, programme, VOD service or content brand.
Campaign entry
Min 1, Max 3
90 secs each
Promax
38
Most Outstanding Marketing Initiative
Any example of an innovative and effective marketing initiative promoting a programme, channel, platform or VOD service.
Campaign entry
Min 1, Max5
90 secs each and/or 2MB pdf each
BDA
39
Best Collateral Material
Any promotional item/s for a programme, platform, channel or service (i.e. apparel, merchandise, specialty items etc.). Actual premium/collateral/item must be submitted. (Up to 3 related submissions) Marketing objectives should mention if the item is specifically or exclusively for the Asia market and its target audience.
Single entry
NA
NA
BDA
40
Best Outdoor or Print Ad
Any outdoor poster/billboard, electronic signage, building/bus side ads, print or press advertising for any programme, VOD platform, channel or service. Submission on PDF format and to be uploaded.
Single entry
1
pdf (2MB) or video (30 secs)
BDA
41
Best Print Campaign
Visual excellence in any printed material. Submissions on PDF format and to be uploaded.
Campaign entry
Min 2, Max 5
pdf (2MB each)
BDA
42
Best Use of Design
Any single video-based promotion that demonstrates excellence in the craft of design (can include minimal programme clips and/or origination).
Single entry
1
90 secs
BDA
43
Best On-Air Channel Branding
Any on-air branding for a channel, platform or service.
Campaign entry
Min 2, Max 5
90 secs each
BDA
44
Best On-Air Ident
Any graphic presentation, which brands a channel, platform or its programmes on television or VOD service. (Up to 3 related examples and compiled as one video)
Single entry
1
90 secs in total
BDA
45
Best Programme Title Sequence
Best title or opening sequence for a programme.
Single entry
1
90 secs
BDA
46
Best Animation
Visual excellence in any promo using animation (cell, claymation, 2D, 3D etc)
Single entry
1
90 secs
BDA
47
Best Sting
Any on-air device or elements, which brands a programme, series or themed strand.
Example: corner bug, idents, lower-3rd banner. (Up to 3 related elements and compiled as one video)
Single entry
1
30 secs in total
BDA
48
Best Original Logo Design
Any original logo design for a promo, channel, programme, stunt or VOD service.
Single entry
1
60 secs
Promax
49
The Joanne Lim's Rocket Award [No Fee to Enter]
Designed to recognise the outstanding work of an individual with less than 2 years of professional experience. This individual may be employed by a company or be a freelancer. Enter yourself, or if there is someone that you know who deserves this award, nominate him or her. The winner will receive a Gold Muse and a free conference pass to the 2019 ASIA PromaxBDA Conference. A CV and up to 3 examples in promotion should be submitted.
Single entry
1 CV and max 3
180 secs each
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