Arnab Chaudhuri
Executive Director Creative and Content
Walt Disney Television India
Arnab Chaudhuri is Executive Director Creative and Content for Walt Disney Television India.
He’s been in the TV business for 18 years and has worked for Channel [v], Cartoon Network, Pogo and now Disney. He has also directed an animated feature film, which is now ready for Theatrical Release.
Session:
BRAND CONSISTENCY AND LOCAL RELEVANCE
How does a brand maintain consistency on a global level while remaining locally relevant?
Most big brands in the Asia market are global brands. Disney, Nick, Cartoon Network, HBO, Discovery, National Geographic ... Coke, Pepsi and more. The session will focus on the application of Disney’s global brand values in various local contexts, both long form and short.