IDENTITY REHAB
Secrets to maximising your brand on every platform

As well as scrambling to adapt to every new platform and gadget for our ever-changing audience, we also need to multitask to create marketing magic with fewer resources.

In the race for newer, shinier and an even more sparkling on-air look than our rivals, are we being creative or creating a brand identity crisis? This year’s conference will look at the lines between branding, marketing and promotion and see where we can optimally balance the three to increase viewer loyalty and maximise ratings and revenues.

This year, PromaxBDA will also explore the best ways to create work that does not just look good but also offers real value to the station and to the viewer. Practical advice and examples of techniques will be presented on how to create unique brands that actually mean something,  as well as freeing yourself of design clutter and developing identities that define your network.

2011 ASIA AWARDS WINNERS ANNOUNCED!
Winners were announced at the PromaxBDA Asia Awards Ceremony on 22 November held at the 72-13.
Watch the full winners' showcase

Why not download the full Winners' list in PDF?

Watch the full 2011 promaxbda Asia PSA Challenge reel
Congrats to Team 2: SPE Networks - Asia