Through Darwin’s evolution of promotions theory, we have changed and adapted no matter what’s been thrown at us. New technology, cutbacks, completion, restrictions and freedoms... we have dealt with all of it and come through better than before. We are good. Real good. And an audience that good deserves to be treated with respect. At this conference, that’s what you’re going to get. You’ll experience great speakers and great work. But most importantly, you’ll be with your likeminded species, promo producers from all across Asia. You’ll find that no matter where they’re from, they face the same problems that you do day in and day out. And that’s great starting point for friendship.
Rob Middleton, Conference Co-Chair, PromaxBDA Asia 2014
Creativity is easy. All you need to do is to stare into thin air until drops of blood form on your forehead. Now, if you find yourself nodding in agreement, congratulations! You are not alone! Creativity is hard work. It’s even harder as the world is constantly evolving. With the introduction of new species such as smart TV, second screens and web-based technology, how are we going to evolve our campaigns to reach our audience in an integrated, innovative and awe-inspiring manner? Fret not! It’s Promax to the rescue. Here, you are going to connect with a global community of professionals and be inspired by this year’s strong line-up of award-winning speakers sharing their experience and tips on all aspect of entertainment media marketing. Get ready to refresh and recharge as you prepare yourself for the next phase of creative evolution.
James Chung, Conference Co-Chair, PromaxBDA Asia 2014
PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.